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Over the past fifteen years, podcasts have completely changed the way we consume media. These long-form talk segments include deep-dive essays, imaginative storytelling, and casual conversations between hosts and guests on a range of topics.
The great thing about podcasts is that they’re super accessible, usually free, and cover almost every conceivable niche. No matter who you are, no matter what interests you have, there’s a podcast out there for you. And the best part is, you can carry them around with you in your pocket!
The Power of the Pod
As an entrepreneur, you’re always on the lookout for ways to sharpen your business acumen. Listening to podcasts is the perfect way to do it. Whether you’re looking to gain a new perspective, explore a new advertising platform, or discover the latest innovations in sales and marketing, podcasts deliver.
Podcasts bring industry professionals right to your ears. With literally thousands of choices in topics, influencers, and creative ideas from industry leaders, there’s no end to the value. If you’ve got a smartphone, it’s all at your fingertips. The hardest part is deciding who to follow.
In the Palm of Your Hand
Business-centric podcasts offer unprecedented access to information you might only otherwise hear when attending a leadership conference. However, leadership conferences and high-powered speaking engagements are costly and often inaccessible, especially when you’re trying to optimize your budget.
Unlike business conferences, podcasts don’t rely on brand power and famous headliners to attract attention. They solicit advice from everyone, from high-powered executives to solo startups. There’s no expensive ticket to buy or elitist cronyism to navigate, just reliable information and community, all in the palm of your hand.
Top of Their Game
The podcast landscape is flush with content from entrepreneurs at the top of their game. The Tim Ferriss Show, Masters of Scale, How I Built This, StartUp, Shopify Masters, and Entrepreneur on Fire are just a few of the podcasts that speak to today’s entrepreneur.
Some podcasts focus specifically on female entrepreneurship, like Women Who Startup Radio, Goal Digger, and She Did It Her Way. These podcasts offer insights into the unique perspectives of female entrepreneurs.
The Takeaway
Taking in a lot of varied input is critical for expanding your worldview as an entrepreneur. Podcasts can influence the way you think about and conduct business. They can offer new pathways of thought and can lead to bigger and better things for you and your company.
Podcasts also provide access to a community of like-minded peers and open the door to amazing cross-promotional advertising opportunities. And because your time is money, the audio format of podcasts makes them easy to consume, no matter how busy you are.
The bottom line is this. You never know when inspiration will strike. The best advice can come from anyone, anywhere. You don’t need star power to give stellar advice, and you don’t need to be a member of the inner circle to receive it.
Seek out podcasts on iTunes, GooglePlay, NPR, and search the web to discover cutting-edge independents. Do you have any favorite business podcasts? We’d love to hear about them! Reach out today and let’s talk about it, and don’t forget, Fusion Workplaces in Palm Desert is always standing by to support you with professional office solutions.
