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Using Social Media to Build Your Business

Using Social Media to Build Your Business

If you don't utilize social media in today's marketplace, your business is missing out on a primary source of new clients and potential revenue. For the most part, social media is an inexpensive way of promoting your business and product to a vast global audience.

There are over two billion internet users worldwide, which guarantees that customers are already familiar with your competition, making your social media presence crucial to your company's continued success. A weak or non-existent online presence will cause your business to quickly fall behind, missing the boat on changing consumer trends. In this instant information and gratification age, more pressure is placed on a company to maintain a prominent profile.

How Social Media Works

Social media goes way beyond the traditional product and business promotion methods, including on-air radio and TV commercials, print ads, and mailouts. Websites are still the primary source within the social media umbrella. However, browsers such as Google and other popular social media apps like Facebook are now linked, creating an easy pathway for consumers to follow to find your services and learn about your business.

The main goal of any business owner is to expand while retaining current customers and attracting new ones. To achieve this, let's look at a few ways that using social media can help to build your business and promote your unique brand.

Work Your Brand

So, your business has a terrific brand, including the company logo, a catchy slogan, and a heartfelt mission statement. The entire package relates to your product and is recognizable. Developing your online presence using your established brand will serve to get the word out to more people, including demographics that were not previously familiar with your company.

In addition, the power of your brand will build and expand as you develop your social media presence, always linking back to your website. Regular posting on a company blog site is another excellent way to promote your brand and keep people interested in what's new.

Networking Opportunities

Never has networking been more accessible and cost-efficient, especially for small businesses. Social media platforms like Twitter, Facebook, and a host of newly emerging sites allow for simplified online communication and offer the capability to produce and host webinars and opportunities for cross-promotion with other professionals in your industry. Within moments, people worldwide can connect with you to discuss your product, encouraging business expansion and even diversification.

Keeping Updated and Enhanced

For social media to work for your business, frequently maintain your sites with trending news items, fresh information, and punchy graphics. Ensure that your website is optimized and keep your search engine rankings high by updating your social media sites. Many consumers will look to social media first and then link to your website.

Develop multiple profiles on several relevant social platforms, then leverage them to share customized content which will direct traffic to your shared sites. If you are unfamiliar with SEO, or search engine optimization, it behooves you to consult with a media professional.

A solid online presence provides benefits that include networking opportunities, increased consumer interest, website traffic, and ultimately, boosted sales and brand recognition. For help getting started, consult with the office services professionals at your Fusion Workplaces location.


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