Maintaining a Positive and Professional Appearance Online | Fusion Workplaces
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Maintaining a Positive and Professional Appearance Online

Maintaining a Positive and Professional Appearance Online

Having an online presence for your company should never be overlooked or downplayed. Even if you depend on local and walk-in customers for your business, it’s a way to set up a positive image for yourself and establish a platform that will set the tone for your future communications.

Defining that image early is important as it will give customers and competitors a way to gauge your reputation. Once you have established a positive foundation, it will be much easier to build upon over time.

Here are some easy, actionable steps that will help you get started:

1. Claim your identity for social media pages

Having a Facebook, Twitter, Instagram, and LinkedIn account is important for marketing as well as connecting with customers past, present, and future. Even if you don’t feel like you have the time to devote to social media right now, claim your company name as soon as possible.

2. Make sure all the information about you online is relevant and correct

There are plenty of ways your business information can be misconstrued or improperly listed. Do a quick Google search to see what comes up. Since ratings and reviews sites are entered by customers, they often display incorrect or outdated info. Once you have located your pages, go through the process to claim your listing and make the necessary corrections. Yelp, Google, Trip Advisor, and Angie’s List are just a few of the sites you might want to check.

3. Be active on business peer sites like LinkedIn

Joining communities that are dedicated to your niche will help raise your profile in professional circles and will give you insight as to what’s important to your competitors. This will also give you a chance to stand toe-to-toe with the thought leaders of your industry and may inspire innovation and collaboration.

4. Be aware of negative comments and address them in a timely manner

While the hope is that you won’t find any negative talk about your business on the web, there may be comments lurking about that could hurt your reputation. You may not have recourse to remove all the negative comments you find, but if they have no basis in truth, you should at least try. You will likely have to contact the site directly and register a dispute, but having those negative comments gone will be well worth the effort.

5. Walk the walk, talk the talk

The best way to ensure that your online reputation remains stellar is to lead by example. Strive to maintain a professional and upstanding public image and keep in mind that anything you do or say can potentially end up in a public forum. If you find yourself on the receiving end of a negative comment, respond to it thoughtfully – by all means, don’t just ignore it. Even if you were in the wrong, acknowledging that you could have done better and that you are focused on doing so for the future goes a long way to letting people know that you care. Nobody’s perfect, but if you’re trying, people are always willing to give you the benefit of the doubt.

Maintaining your online image is the key to attracting new business. If you need help establishing your professional network online, drop us a line at Fusion Workspaces, Palm Desert, to find out how you can get started.


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