How to engage your social media followers without making it a full-time job | Fusion Workplaces

How to engage your social media followers without making it a full-time job

How to engage your social media followers without making it a full-time job

Every small business owner knows how important it is to have a strong social media presence. However, it’s simply not enough to have a Facebook business page, Twitter, and Instagram account – you need to treat each and every follower as if they are your best customer because they might turn out to be.

The problem is, if you’re the only one running the show, you’re probably wearing a lot of hats on any given day. Time is precious, and when there are high-value tasks to be done and sales to be made, social media can slip away in importance. To be successful, your social media presence needs care and attention, but it shouldn’t be at the expense of everything else you have to do.

Here are our top tips for engaging your social media followers without letting it to consume your day:

1. Respond with questions

When followers comment on a feature, product or post they like on your page, engage them further by finding out what they might like to see in the future. If they’re commenting on your service, ask them what features they like best, or if they have any suggestions for new features you could add. Engaging them in the conversation will make them feel valued. The result, inevitably, is that the next time you post, they will be paying close attention.

2. Use emoji

Texts, emails, and posts are often fairly emotionless and don’t convey what you’re truly feeling. Adding an emoji (as appropriate) lightens the response and gives the reader a sense of your personality – as opposed to the “man behind the curtain” feeling you get from many businesses online. Both Mac and Windows both have shortcuts to bring up emoji. On Mac, it’s CNTL+CMD+Space. On Windows, open the touch keyboard (at the bottom right of your desktop, there is a keyboard icon). You will see the emoji key next to the space bar, it’s a smiley face.

3. Respond with GIFs

Animated GIFs are another smile-getting way to say: “thank you”, “congratulations”, or “that’s awesome!” Twitter and Facebook now have GIF buttons enabled, making it easier for you to search for the right sentiment and share an emotion quickly and effectively.

4. Save time by crafting responses in advance

While you don’t want to come across as cut-and-paste, crafting responses to some of your most common questions and comments will help you engage quickly and easily, often without having to switch gears from what you’re really doing. Keep a document open on your desktop with a list of responses you can copy and paste. Have a few variations to choose from so you don’t end up posting exactly the same thing every time. You can also keep a running list of your favorite GIFs and emoji to lessen your time to respond.

5. Use a social media engagement tool

Tools like Buffer and Hootsuite are great for managing several social media accounts from a central dashboard. This allows you to monitor your account activity and see comments and shares as they are happening. You won’t have to be glued to your social accounts all day long and you can even schedule your posts well in advance when you have time.

Fusion Workspaces: Palm Desert’s favorite flexible office space

These are just a handful of time and energy-saving tips that you might find useful when engaging your social media following. If you live and work in the Palm Desert area, drop by our location for a tour today.


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